Instagram Is Putting The ‘Focus’ On People

By on April 12, 2018

As Facebook continues to face questions in the wake of the data privacy scandal we continue to see upheavals in the battle between Snapchat and Instagram.
After having tested the ‘Focus’ feature earlier this month, Instagram has started introducing it from 10th April, a portrait mode which allows people to ‘find a face’ and blur the background to give a professional feel to the photograph. The feature is applicable to both photos and videos.

Here’s a screen grab made available by Instagram to illustrate the use of ‘Focus’.


The feature is available under record button when you open the camera from within the app and it asks users to firstly find a face. Once you do find one, it automatically softens the background and highlights the face. Users can then use the variety of filters, stickers and text to enhance their photo or video.

Instagram has also rolled out @mention option which lets users tag their friends in their Instagram stories. You can put your own spin on these stickers within your stories.

For now, both these features are available on IOS with ‘Focus’ rolled out on iPhone SE, 6S, 6S+, 7, 7+, 8, 8+, X and on few select Android devices.

The visual-centric app keeps on tweaking and introducing new features to remain a winner against Snapchat.

About Swadha Sonu

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