“Earth song” by Anita Dongre at AIFW 2016!

By on March 18, 2016


The “Earth Song” collection by Anita Dongre showcased in Autumn Winter on the second day of Amazon India Fashion Week 2016 was undoubtedly the most stunning, brilliant means and technique to prove that sustainable can truly be trendy and fashionable. With the pinch of natural touch in the collection, it made people relive those peaceful and tranquil moments when the falling leaves and the fresh smell of pine-dotted the mother earth! All the models walked the runway with so much ease and grace while carrying the dresses and nailed it.



The “Earth Song” is a collection that has inspired by nature and finely resonate craft secrets from all over India. Anita by giving a tribute to the myriad crafts of India, through her brand “Grassroot“, expressed all those contemporary stories that had soulful, inspiring and elevating elements.


The collection Earth Song has en-cooperated classic clinched shirt dresses and shifts, wide-legged jumpsuits and pinafores, structured jackets and draped overlays. Mingling of comfort and sustainability with commanding fashion the designer’s inspiration is a global woman on the move “whose elegance springs from her dynamism”.



In a reflection of shades of autumn, the colour palette contains cream, pearl, fawn, granite, black, and pure white blends with an array of indigos. Block prints i.e. an old technique in aesthetic contemporary wonders, reinvented. Along with the flavour of Kantha and rustic metallic highlights, layered artfully and mounted on a canvas of avant-garde tales. Imprints of Dabbu, Bagru and Arjak resounded with the melodies of nature. Weaves from bhujodi and Bhagalpur, hand tied bandhani and Shibori lent their tune from well-loved artisans across India.

Fashion_W eek_2016


Grassroots by Anita Dongre is a tribute to India’s handcrafted traditions. It believes in slow fashion and follows responsible, eco-friendly and organic processes. it also has its hands in proving Indian craftsmen and artisans a platform and create livelihoods by partnering with a network of trusted NGOs.


About Shriyina Srivastava

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