Digital Shopping all set to go social!

By on July 4, 2015

Call it the arrival of social shopping or digital shopping powered by social media networks, one thing is sure: Our shopping habits are in for a sea change that otherwise relied heavily on brick and mortal shops on high streets. Now it’s click and pay on the great information superhighway that is the internet.

Tap to buy

Earlier we had websites and portals built using web 1.0 technologies that offered no customization, no two-way interaction between buyers and sellers. But that was replaced with web 2.0 technologies wherein interactivity was brought about with the help of Ajax, Dolphin technologies on open source PHP platforms.

No longer did marketers need to bring the user to the landing page by dropping tiny url’s all over the place. Every tweet, every post had an embedded micro-payment gateway that could elicit impulse purchases in categories like travel, education, apparel, financial services, electronics, and many other commodities where price changed with time.

Online Shopping

                             Digital Shopping

Luck changes with time

Yes, is a concept that users understood very well with the arrival of online shopping carnivals that offered crazy discounts on certain specific business hours in the week when traffic was low. The same item was sold at half the price during happy hours made users sit up and take notice of the power of social shopping triggered by social network. They realized that if they had not read the tweet from a friend, they would have missed out on all the freebies that were being offered.

So the next time you read a tweet about that awesome clearance sale, sit up and take notice, you are sure to get pampered with discounts!



About Shikha Sadh


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